Digital Marketing Case Studies for Small Business - Solutions Eighty Seven

Nov 2, 2018

Welcome to Solutions Eighty Seven, a trusted provider of expert digital marketing solutions for small businesses. In this page, we present a collection of our successful digital marketing case studies in the Business and Consumer Services - Digital Marketing category. These case studies highlight how our tailored strategies have helped our clients achieve remarkable growth and overcome their digital marketing challenges.

Case Study 1: Driving Revenue Through Targeted PPC Campaigns

Client: ABC Plumbing Services

Challenge:

ABC Plumbing Services, a family-owned plumbing company, struggled to generate leads and increase revenue through their online presence. Their existing website was not optimized for search engines, and they needed help in driving targeted traffic to their website.

Our Approach:

At Solutions Eighty Seven, our team conducted thorough market research and analysis to understand ABC Plumbing Services' target audience and competitors. We devised a comprehensive digital marketing strategy focusing on pay-per-click (PPC) advertising to drive qualified leads to their website.

Keyword Research: We performed extensive keyword research to identify the most relevant and high-converting keywords in the plumbing industry. This allowed us to create targeted ad campaigns that appeared in search results when potential customers were actively looking for plumbing services.

Ad Copywriting and Optimization: We crafted compelling ad copy that highlighted ABC Plumbing Services' unique selling points and emphasized their expertise. By continuously monitoring and optimizing the ad campaigns, we ensured a high click-through rate (CTR) and improved conversion rate.

Results:

  • Increased website traffic by 150%
  • Generated a 200% increase in qualified leads
  • Boosted revenue by 175%

Case Study 2: Amplifying Online Presence with Effective SEO Strategies

Client: XYZ Hair Salon

Challenge:

XYZ Hair Salon, a local salon, struggled to rank high in search engine results, resulting in limited online visibility. They sought our assistance in improving their website's organic rankings and increasing online bookings.

Our Approach:

As an experienced digital marketing agency, we conducted a comprehensive SEO audit of XYZ Hair Salon's website to identify areas for improvement. We then developed a tailored SEO strategy to enhance their online presence and attract more potential customers through organic search.

Website Optimization: Our team optimized XYZ Hair Salon's website structure, meta tags, and content to align with relevant keywords. We also improved the website's loading speed and mobile responsiveness, enhancing user experience and search engine crawlability.

Content Creation: We developed valuable and informative content focusing on hair care tips, latest trends, and the salon's services. This not only engaged the target audience but also positioned XYZ Hair Salon as a trusted authority in the industry.

Link Building: With a strategic approach to link building, we obtained high-quality backlinks from industry-relevant websites. This boosted XYZ Hair Salon's online authority and further improved their organic rankings.

Results:

  • Increased organic search traffic by 300%
  • Improved keyword rankings with top positions for targeted search terms
  • Doubled online bookings within 6 months

Case Study 3: Growing E-commerce Sales through Conversion Rate Optimization (CRO)

Client: EFG Fashion Boutique

Challenge:

EFG Fashion Boutique, an online clothing store, faced low conversion rates and struggled to drive sales despite having a significant number of website visitors. They approached us for assistance in optimizing their website and increasing conversion rates.

Our Approach:

Understanding the importance of a seamless user experience, we implemented a conversion rate optimization (CRO) strategy tailored to EFG Fashion Boutique's target audience and unique brand identity.

Website Analysis: We analyzed the website's user flow, identified potential bottlenecks, and implemented improvements to enhance the overall user experience. This included optimizing the website's navigation, simplifying the checkout process, and improving page load speed.

Product Page Optimization: We optimized the product pages by improving image quality, writing persuasive product descriptions, and implementing clear call-to-action buttons. By optimizing the design elements and providing detailed product information, we encouraged visitors to make informed purchase decisions.

Testing and Iteration: We conducted A/B tests to identify the most effective variations and implemented continuous improvements based on real-time user data and feedback. This allowed us to refine the website's design and maximize conversion rates.

Results:

  • Increased conversion rate by 80%
  • Generated a 150% increase in monthly revenue
  • Improved customer retention and repeat sales

Discover the Power of Effective Digital Marketing with Solutions Eighty Seven

These case studies provide a glimpse into how Solutions Eighty Seven has helped small businesses thrive in the competitive digital landscape. Our expertise in digital marketing combined with our data-driven strategies ensures exceptional results that drive business growth.

If you're ready to take your small business to new heights, contact us today to discuss your digital marketing goals. Whether you need assistance with SEO, PPC advertising, social media marketing, or website optimization – our team of experts is here to help you succeed!

Thomas Faulkner
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Nov 8, 2023
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Oct 26, 2023
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May 19, 2023
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Jun 17, 2020
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May 11, 2020
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Nov 15, 2019
Freek Akkermans
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Nov 11, 2019
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Aug 7, 2019
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Jul 7, 2019
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Jun 11, 2019
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May 6, 2019
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Apr 23, 2019
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